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Sao Paulo, Brazil

Top things to do in Sao Paulo

60 attractions, landmarks and museums worth your time, ranked by traveler reviews.

Paulista Avenue
Neighborhood4.5

Paulista Avenue

29,669 reviews

São Paulo's bustling financial and cultural spine, lined with skyscrapers, shops, restaurants, and iconic museums.

Ibirapuera Park
Park & nature

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QR payments are everywhere in Brazil: taxi and rideshare drivers, restaurants, hotels, even small shops. No local bank account? The Moreta Pay app lets you top up from your own card and scan local QR codes. All-in it costs about 4.5% (currency exchange + top-up + app fee), often close to what banks charge for foreign ATM withdrawals. Compare with your own bank's fees; skipping the cash runs is the real win. moretapay.com

Good to know

What is the most visited attraction in Sao Paulo?

Paulista Avenue draws the most traveler reviews of anywhere we track in Sao Paulo, with 29,669 of them, rated 4.5 out of 5. Review volume is the closest honest proxy we have for how many people actually turn up, so it is what this list is ranked by.

Which place in Sao Paulo do visitors rate highest?

Ecotrips Brasil holds the highest rating in Sao Paulo among places with a meaningful number of reviews, at 5.0 out of 5 from 742 reviews. It is less busy than Paulista Avenue, which is often exactly why it scores better.

Browse Sao Paulo by type: museums, parks & nature, markets. Planning your trip to Sao Paulo? See where to eat, build a Sao Paulo itinerary, or check visa requirements.
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4.4

Ibirapuera Park

23,175 reviews

São Paulo's premier urban oasis, featuring modernist architecture, serene lakes, and cultural institutions like the Afro Brasil Museum.

Municipal Market of São Paulo
Market4.4

Municipal Market of São Paulo

23,175 reviews

A vibrant food market famous for fresh produce, spices, and oversized mortadella sandwiches.

Independence Park (São Paulo)
Park & nature4.4

Independence Park (São Paulo)

23,175 reviews

Historic park where Brazil's independence was proclaimed, featuring the Ipiranga Museum and lush gardens.

São Paulo Museum of Art
Museum4.7

São Paulo Museum of Art

14,059 reviews

A world-class art museum housed in an iconic modernist building suspended on red pillars along Paulista Avenue.

Pinacoteca do Estado de São Paulo
Museum4.7

Pinacoteca do Estado de São Paulo

14,059 reviews

A major art museum with a vast collection of Brazilian art, housed in a former lyceum in São Paulo.

Beco do Batman
Sight4.7

Beco do Batman

14,059 reviews

Wander through a colorful open-air gallery in Vila Madalena, where ever-changing graffiti covers every wall of this bohemian alley.

Liberdade street market
Market4.3

Liberdade street market

13,114 reviews

Weekend market in the Japanese neighborhood offering Asian street food, crafts, and souvenirs.

Liberdade
Neighborhood4.5

Liberdade

13,065 reviews · Liberdade

Liberdade is São Paulo's historic Japanese district, home to the largest Japanese diaspora community in the world outside Japan, and a vivid, atmospheric neighbourhood of red torii-style street arches, paper lanterns strung overhead, and shops and restaurants spanning Japanese,

Museu do Futebol
Museum4.5

Museu do Futebol

9,529 reviews

The Museu do Futebol, built into the stands of São Paulo's historic Pacaembu Stadium, is a love letter to the sport that defines Brazil.

Eataly Sao Paulo
Market4.5

Eataly Sao Paulo

9,372 reviews

Indulge in authentic Italian cuisine and shop for gourmet products at this sprawling food market in São Paulo.

São Paulo Cathedral
Religious site4.3

São Paulo Cathedral

8,016 reviews

A neo-Gothic cathedral in São Paulo's historic center, one of the city's largest churches, with a striking dome and rose window.

Museu Afro Brasil
Museum4.7

Museu Afro Brasil

7,958 reviews

Explore African-Brazilian heritage through 6,000+ artworks, artifacts, and religious objects at this vibrant museum in Ibirapuera Park.

Museu Catavento
Museum4.5

Museu Catavento

7,930 reviews

Museu Catavento is São Paulo's superb interactive science museum, housed in the grand early-20th-century Palácio das Indústrias.

Mosteiro de São Bento (São Paulo)
Religious site4.6

Mosteiro de São Bento (São Paulo)

6,490 reviews

Benedictine monastery with a stunning baroque church and Gregorian chant masses.

Football Museum
Museum4.6

Football Museum

6,276 reviews

Dive into Brazil's football passion at this interactive museum inside historic Pacaembu Stadium, with exhibits on Pelé, Maradona, and more.

Allianz Parque
Landmark4.5

Allianz Parque

5,250 reviews

Allianz Parque is the modern home stadium of Palmeiras, one of Brazil's biggest and most successful football clubs, a sleek, multi-use arena in São Paulo that buzzes on match days with the colour, noise, and passion that make Brazilian football unforgettable.

Theatro Municipal (São Paulo)
Landmark4.6

Theatro Municipal (São Paulo)

2,807 reviews

A historic opera house modeled after the Paris Opera, hosting ballet and classical concerts in downtown São Paulo.

Theatro Municipal De Sao Paulo
Entertainment4.5

Theatro Municipal De Sao Paulo

2,802 reviews · Republica

Historic opera house and cultural venue in São Paulo, known for its stunning architecture and performances.

Instituto Tomie Ohtake
Museum4.5

Instituto Tomie Ohtake

2,590 reviews

The Instituto Tomie Ohtake is one of São Paulo's most striking cultural centres, instantly recognisable for its bold, curving architecture and the vivid magenta-and-violet towers that rise above the Pinheiros district.

Museu Da Imagem E Do Som - Mis
Museum4.5

Museu Da Imagem E Do Som - Mis

2,320 reviews · Jardins

The Museu da Imagem e do Som (MIS) in São Paulo, the Museum of Image and Sound, is one of Brazil's most popular and dynamic cultural institutions, devoted to photography, film, music, design, and pop culture.

Luz Station
Landmark4.1

Luz Station

1,937 reviews

A historic railway station turned cultural center, featuring striking architecture and rotating exhibitions.

Farol Santander
Landmark4.5

Farol Santander

1,932 reviews · Centro

Farol Santander occupies one of São Paulo's most iconic skyscrapers, the former Banespa building (the Altino Arantes Building), a 1947 Art Deco tower long modelled in spirit on New York's Empire State Building and for years the city's tallest.

SESC Belenzinho
Landmark4.5

SESC Belenzinho

1,621 reviews

SESC Belenzinho is one of São Paulo's most dynamic cultural and leisure centres, part of the remarkable SESC network, a Brazilian institution that runs large, beautifully designed public centres combining the arts, sport, wellbeing, and dining at accessible prices.

Landmark
Landmark4.5

Italian Building

1,457 reviews · Republica

The Edifício Itália (Italian Building) is one of São Paulo's most iconic skyscrapers, a towering 1960s landmark in the heart of the city and, for years, the tallest building in São Paulo.

Parque da Independencia
Park & nature4.5

Parque da Independencia

1,391 reviews · Ipiranga

The Parque da Independência (Independence Park) in São Paulo is one of the city's most historically significant green spaces, a formal, French-inspired garden in the Ipiranga district laid out on the very spot associated with Brazil's declaration of independence in 1822.

Museu Paulista
Museum4.5

Museu Paulista

1,375 reviews · Ipiranga

The Museu Paulista, popularly known as the Ipiranga Museum, is one of São Paulo's grandest and most important museums, housed in an imposing, palace-like neoclassical building set in formal gardens, deliberately evoking Versailles.

Paroquia Nossa Senhora do Brasil
Religious site4.5

Paroquia Nossa Senhora do Brasil

1,149 reviews · Jardins

A charming neo-Gothic church in São Paulo's upscale Jardins neighborhood, known for its striking architecture and peaceful atmosphere.

SESC Pompeia
Entertainment4.5

SESC Pompeia

1,109 reviews

A vibrant cultural center in São Paulo designed by Lina Bo Bardi, featuring theaters, exhibition spaces, and a striking brutalist architecture.

Shopping Iguatemi
Market4.5

Shopping Iguatemi

1,016 reviews · Jardins

A high-end shopping mall in São Paulo's Jardins district, featuring luxury brands, dining, and entertainment.

Museum
Museum4.5

Itau Cultural Institute

999 reviews

A cultural center on Avenida Paulista showcasing Brazilian art, music, and thought through rotating exhibitions and performances.

Market
Market4

Shopping Cidade Sao Paulo

961 reviews · Bela Vista

A bustling shopping center on Avenida Paulista in São Paulo, offering a mix of retail stores, dining, and entertainment options.

Museum
Museum4

Casa Das Rosas

959 reviews

A museum and cultural center on Avenida Paulista, housed in a historic mansion surrounded by gardens, showcasing art and architecture.

Landmark
Landmark4.5

Edificio Martinelli

904 reviews · Centro

Visit a historic 1930s skyscraper in São Paulo's Centro, a landmark of Art Deco architecture and urban renewal.

Sight
Sight4.5

Skye

890 reviews · Jardins

Skye is a rooftop bar and lounge at Hotel Unique in São Paulo's Jardins neighborhood, offering stunning city views, creative cocktails, and a chic atmosphere.

Entertainment
Entertainment4.5

Bradesco Theatre

806 reviews

Bradesco Theatre is a modern entertainment venue in Sao Paulo hosting concerts, plays, and cultural events.

Entertainment
Entertainment4.5

Museum Theatro Municipal of Sao Paulo

789 reviews · Republica

Explore the historic Municipal Theatre of São Paulo with a guided tour of its opulent interiors, including the main hall, foyer, and museum exhibits.

Park & nature
Park & nature5

Ecotrips Brasil

742 reviews

A top-rated eco-tourism operator offering guided nature tours and outdoor adventures in and around São Paulo.

Museum
Museum4.5

Museu De Arte Sacra De Sao Paulo

739 reviews · Bom Retiro

Museu De Arte Sacra De Sao Paulo is a museum of sacred art housed in a former monastery, featuring a vast collection of religious artifacts from colonial Brazil.

Landmark
Landmark3.5

Praca da Republica

739 reviews · Republica

Praca da Republica is a historic square in central São Paulo, known for its gardens, monuments, and weekend handicraft fair.

Museum
Museum4.5

Museum of Contemporary Art

733 reviews · Vila Mariana

Modern and contemporary art museum in São Paulo's Ibirapuera Park, part of the University of São Paulo, featuring a notable collection of Brazilian and international works.

Market
Market4.5

Shopping Bourbon

684 reviews

Popular shopping mall in São Paulo's Pompeia neighborhood with diverse stores and dining options.

Sight
Sight5

Luiza Sato Vila Mariana

629 reviews · Vila Mariana

Indulge in top-rated spa treatments at Luiza Sato Vila Mariana, a wellness sanctuary in São Paulo's Vila Mariana neighborhood.

Sight
Sight5

Aura Spa

577 reviews · Vila Mariana

A luxurious spa in Sao Paulo's Vila Mariana district, offering a range of treatments in a serene setting.

Landmark
Landmark4.5

Rua Oscar Freire Shopping Street

512 reviews · Jardins

An upscale shopping street in São Paulo's Jardins neighborhood, known for designer boutiques, galleries, and cafés.

Edificio Copan
Landmark4

Edificio Copan

455 reviews · Republica

A striking modernist skyscraper in São Paulo's República district, known for its wavy facade and panoramic city views.

Market
Market4

Mooca Plaza Shopping

453 reviews

A popular shopping mall in the Mooca district of São Paulo, offering a mix of retail stores, dining, and entertainment.

Entertainment
Entertainment4.5

Teatro Santander

449 reviews · Itaim Bibi

Teatro Santander is a modern, versatile performance venue in São Paulo's Itaim Bibi district, known for its excellent acoustics and diverse programming.

Museum
Museum4

Museu Do Ipiranga

379 reviews · Ipiranga

Explore Brazil's independence history at this grand museum set in a 19th-century palace surrounded by lush gardens in Sao Paulo's Ipiranga district.

Landmark
Landmark4

Conjunto Nacional

364 reviews · Jardins

Iconic mixed-use landmark on Avenida Paulista in São Paulo's Jardins neighborhood, featuring a striking modernist facade and diverse shops, eateries, and cultural spaces.

Market
Market4

Mercado Municipal de Pinheiros

362 reviews

A bustling traditional market in São Paulo's Pinheiros neighborhood, known for fresh produce, gourmet foods, and a vibrant atmosphere.

Entertainment
Entertainment5

Clube do Minhoca

351 reviews · Vila Buarque

Clube do Minhoca is a top-rated entertainment venue in São Paulo's Vila Buarque district, known for intimate concerts and shows with a lively atmosphere.

Market
Market3.5

Shopping Light

348 reviews · Republica

A bustling indoor market in the heart of São Paulo's República district, offering a wide array of goods from clothing and electronics to fresh produce and local snacks.

Park & nature
Park & nature4

Luz Square

343 reviews

A historic park in downtown São Paulo featuring manicured gardens, a museum, and a cultural center.

Museum
Museum4

Ibirapuera Planetarium

340 reviews · Ibirapuera

A modern planetarium and museum in Ibirapuera Park, São Paulo, featuring immersive astronomy shows and exhibits.

Landmark
Landmark4

Ponte Estaiada Octavio Frias de Oliveira

322 reviews

A striking cable-stayed bridge spanning the Pinheiros River, known for its unique X-shaped tower and nightly light displays.

Entertainment
Entertainment4

Gazeta Theatre

313 reviews · Jardins

A cultural hub on Avenida Paulista offering diverse performances from plays to concerts in an intimate setting.

Teatro Procopio Ferreira
Entertainment3.5

Teatro Procopio Ferreira

311 reviews · Jardins

Historic theater in São Paulo's Jardins neighborhood, hosting a variety of performances from plays to concerts in an intimate setting.

Entertainment
Entertainment4.5

SESC Vila Mariana

305 reviews · Vila Mariana

A vibrant cultural center in Vila Mariana offering concerts, theater, exhibitions, and a pool, housed in a former factory.

Sight
Sight4.5

The Spa at Renaissance

268 reviews · Jardins

A luxurious spa inside the Renaissance São Paulo Hotel, offering personalized treatments and a serene escape in the Jardins neighborhood.